A Study on Employees Opinion on Banking Services of Indian Overseas Bank - Special Reference to Tirunelveli District
The banking institutions are the custodians of public hard earned savings. The bankers are the indispensable pillars of the Indian society. Now a days the public sector banks are in a heavy competitive situation from private sector banks and foreign banks. The Employees opinion on banking services and products due to the advent of information technology and media revolution. In this context, the present study covers the marketing aspects of banking services of the Indian overseas Bank in Tirunelveli district.