Assessing the Factors that Fostersustainable Tourism Development at Swamimalai, Kumbakonam


  • T. Padmavathi
  • P. Varshini


The study investigates the factors that foster sustainable tourism development at Swamimalai, Kumbakonam. Using social exchange theory, the study assess the effects of community involvement, attachment, perceived cost, and benefits on fostering sustainable tourism development. The study also recognizes the associations of four community groups and studies how it varies among handicraft sellers, farmers, merchants, and local administrative employees. 120 valid responses were taken for the study from these four local community groups in Swamimalai. Data were analyzed for descriptive statistics, regression analysis and to analyze the overall model fit of the study variables using PLS- structural equation modeling. The results of the study show that community involvement, attachment, and perceived benefits significantly fostering sustainable tourism. The results of the structural equation modeling reveals that the attachment and community involvement are significantly impacting sustainable tourism development and also it significantly differs across the community groups at Swamimalai. The findings of the study provide theoretical and practical implications to the host communities and other stakeholders in the locality