Exploring the Nexus of Green Information Technology Capital, Environmental Corporate Social Responsibility, Environmental Performance and the Business Competitiveness of Thai Sports Industry Firms


  • Yananda Siraphatthada
  • Sudawan Somjai
  • Duangkamol Thitivesa


The prime objective of the current study is exploring the nexus of green information technology capital, environmental corporate social responsibility, environmental performance and the business competitiveness of Thai sports industry firms. The final sample of the study comprises of 434 respondents.Moreover, the study explains the way in which the competitiveness of business and environmental performance is increased through green information technology capital and environmental corporate and social responsibility. The SEM-PLS is used to analyses the data.The previous research studies did not incorporate the environmental performance, green issues of enterprise management, and competitiveness of business with reference to green IT capital. Therefore, to increase the investment on green IT capital by environmental corporate and social responsibility has been provided in this study. This ultimately improves the competitiveness of business and environmental performance. Moreover, a research framework has been developed for the competitiveness of business and environmental performance and for defining their association with the green IT capital and ECSR. It is found that the investment in structural capital support the organization in meeting the demand of market and this makes them bias towards investment in the relational and structural capital.