Effects of An Organizational Capabilities to The Business Competitive Advantage


  • Sornsawan Bungnasaeng
  • Saranya Netrthanon
  • Kwanklao Srisopha
  • Kannika Inchana
  • Khorntawatt Sakhonkaruhatdej


The traditional grocery business in Thailand is one of the continuing growing business sector, that are driven the national economy with the largest local consuming spread around the nation. With a continue of growing business, grocery business in Thailand are facing of highly competition situation. Under the growing situation some of them are able to survive but some of them are leaving the market. The purpose of this article is used the management theories and concepts to analyze the traditional grocery business situation in Thailand with the focusing on the strategic management, and deeply explain the impact of dynamic situation by using dynamic managerial capabilities concept. For traditional grocery business situation are facing dynamically changing competitive environment, and continuing increasing of new entrepreneurs the effect of dynamic competitiveness, one of the concept that use to describe the survival of the business in the non – static situation within the emerging market is dynamic managerial capabilities. An understanding of dynamic managerial capability is focusing on three elements, manager build, integrate, and reconfigure organizational resources and competences. However, there are the linkage between the dynamic managerial capabilities and the dynamic competitive advantage all of these are having the characteristic of non – static situation.