A Comparative Study of Marketing Strategies of 4G Service Providers in Bhopal Division

Authors

  • Neha Shrivastava, Dr. Milind Limaye

Abstract

The object of this paper is to study the marketing strategies viz. pricing and promotion adopted by the selected cellular service providers in Bhopal division of Madhya Pradesh state. In this paper we compared and evaluated the marketing strategies related to the 4G services of selected service providers BSNL, Reliance JIO, Vodafone Idea and Bharti Airtel.

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Published

2020-08-10

Issue

Vol. 83: July/August 2020

Section

Articles