A Study on College Students’ Intention to Participate in Online Courses
Abstract
Based on 533 valid sample data collected from college Students of 20 universities /colleges in Guangdong, Guangxi, Macau, Sichuan and Shanghai, an online courses(OLC) acceptance model was established through empirical study. It’s found that thesense of pleasure, interactivity and perceived ease of use can significantly affect theintention to participate in OLCs, and students’ trust in OLCs plays a full intermediaryinside; The sense of presence can directly affect students’ intention to participate OLCswithout trust as an intermediary; Students’ perceived usefulness of OLCs has nosignificant affect trust and intention to participate OLCs. Based on the findings, somesuggestions were put forward for OLCs’ design and organization.