Large Chili Agribusiness Development Strategy in Jember District

Abstract

The research aims to find out internal/external factors and strategies that influence the development of large chilli agribusiness. Sources of data used are primary and secondary. Analysis of the data used is the SWOT analysis and QSPM matrix. The results showed the importance of applying an aggressive strategy in the development of large chilli agribusiness. The strategy for developing red chili agribusiness in Jember Regency is Strategy (SO) by optimizing the knowledge, abilities and experience of farmers; Availability of superior seeds, labour, water, fertile land, and facilities and infrastructure; Farmers' motivation is high and supported by local government policy through the Office of Agriculture for Food Crops and Horticulture; Optimizing the agro-climate conditions in the central regions; high need for large chili and the ability to determine planting time. Strategy (WO), namely: Intensification of socialization, education and training (Field Schools) by the Department of Food Crops and Horticulture; The existence of socialization, education and training about the processing; about how to access financial institutions, both banks and non-banks; socialization about types of assistance/credit from the government. Strategy (ST), namely: Increasing the marketing of chillies so that they are not only marketed in the producing regions but can be marketed out of the regions; Encourage local governments through the Department of Agriculture, Food Crops and Horticulture in establishing cooperation with companies; Local governments through the Department of Agriculture, Food Crops and Horticulture assist farmers in the capital, agricultural equipment and fertilizers; Building partnerships with a bank and nonbank financial institutions. Strategy (WT), namely erratic weather, disease attacks on plants are increasing, so farmers need to estimate natural factors in producing agricultural products, to avoid losses.