Feedback on Facebook Fails to Predict theUser's Consequent Posting

Abstract

Facebook use is a new and complex social phenomenon that has sparked interest in psychological research. A number of studies have shown the significant correlation between personality traits and Facebook use owing to a distinct lack of theoretical basis for this modern communication phenomenon. This research examined the motivating effect of friends 'comments on the eventual posting of the individual on Facebook and evaluated communication using a new approach between the expected consumer incentive and the actual performance of motivation-behaviour. Results showed no significant correlation between the number of ratings and the number of subsequent posts, the supposed motivations of users were compatible with their actual motivation-behavior outcomes, users 'self-reports confirmed the new results and reinforced previous findings that Facebook use was meant to satisfy the needs of the individual for membership, self-presentation and social knowledge.

 Keywords: motivation, help, social networking, Facebook likes.