Behavior of Partner Users in New Collaborative Online Application in Indonesia based on Theory of Plan Behavior

Abstract

In Indonesia, online application is continuously developing, and it si accompanied by a tough competition among them. This research will explore the behavior of partner users in new collaborative online application di Indonesia. Based on previous research, behavior intention is able to predict the behavior. Therefore, the more behavior (actual use) by partner user, the greater the revenue that will be obtained by company. Data collection was designed using the purposive sampling method and obtained data of 140 respondents whom new collaborative online user. The results show three independent variables affect behavioral intentions and all three independent variables affect behavior (actual use) through behavioral intention.