Factors Affecting Social Behavior of an Individual and Moderating Role of Technology: Partial Least Square- Structural Equation Modelling

Authors

  • Arpan Sinha, Teena Bagga, Rajesh Kumar Yadav, Priyanshi Pathak

Abstract

This study is focused on the Social Behavior of an individual and the various factors that affect it both positively and negatively. The role of technology in moderating the impact of these factors on Social Behavior of an individual is also explored in this research. This research was conducted with a sample of 456 employees from the Manufacturing and Service sector in Delhi NCR. The reliability of the data was checked through Composite Reliability values and Cronbach’s Alpha values. The collected data was then analyzed using MS Excel, SPSS and Smart PLS softwares. Partial Least Squares- Structured Equation Modeling was used to analyze the factors affecting Social Behavior. Upon analyzes it was found that some factors had positive impact on the Social Behavior of a person and some did not. The entire proposed hypotheses were supported except the effect of Organization Culture on Social Behavior. After checking the moderating role of technology in these factors, it was found that except Organizational Culture and Personal Values, technology moderates all other factors positively. On the basis of findings of the study managerial implications have been discussed in the manuscript. The results and discussions of the current work may also provide meaningful implications for further research.

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Published

2020-05-18

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Section

Articles