Growth and Future of Digital Marketing and its Impact on Consumer Buying Decision Process: An Analysis in current era in Indian Context

Abstract

The aim of this analysis was to make sense of the relation between the digital media techniques being utilized to promote and the buyer decision. The fundamental objective of the paper is to comprehend the effect of digital procedures on shopper decision procedure through the five phase’s client decision excursion. This has been quantitatively estimated by utilizing correlation test on SPSS that draws out the relations. The consequence of the study shows that web-based social networking promoting is a significant device for the advertisers of attire brands online for inclining new design, report deals and in particular create positive audits and informal exchange as these surveys are the most searched for.