Promotional Effectiveness of Social Media Marketing at Chennai

Authors

  • Hameedunissa ​
  • K. Selvi
  • P. A. Thirupura Sundary

Abstract

Social media marketing is a necessity to target a wider customer base and enlargethe business. We can share our posts on social media to advance business prominence. Today it is the best basis for news updates, promotion, education, and entertainment.The study is based on both the primary data and secondary data. The primary data composed through questionnaire. The data were analyzed by using percentage and correlation tools. It is concluded that Social media promotion is developing day by day Therefore some innovation is required in social media marketing.

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Published

2019-12-28

Issue

Section

Articles