Gender Differences in Stress Coping among Select Private Bank Marketing Executives

Abstract

The study explores the stress coping styles used by private bank marketing executives by collecting data 600 employees from top three private banks across Punjab through self-administered questionnaire. Two types of coping strategies wererevealed through factor analysis and T-test results showedmale and female employees differed upon use of only one coping strategy over the other. This paper presents the stress coping strategies used marketing executivesof private banks and gender differences among its’ usage.

Keywords: stress;coping strategies;stress coping; banking