Moderating Effect of Cynicism among Malaysian Consumers towards Purchase Intention of Energy Efficient Vehicle

Authors

  • Muhamad SyakirShukor, Zuraidah Sulaiman, Thoo Ai Chin, Norhayati Zakuan, Adaviah Mas’od, Siti Rahmah Awang

Abstract

This paper highlights the Environmental Responsible Behaviour (ERB) model consisting of materialism, environmental belief and environmental concern effects on the purchase intention of energy efficient vehicle (EEV). A self-administered questionnaire was distributed to 314 respondents. Data collected has been analysed using Partial Least Square-Structural Equation Modelling (PLS- SEM) approach. This empirical study posits a causal model of ERB model in respect to EEV purchase intention among Malaysian consumers. Findings showed that the moderating effects are significant among cynical consumersin the proposed theoretical framework; a factor that has been overlooked in previous studies. Automakers and local authorities may use the findingsto educate Malaysians regarding the EEV purchase.

Index Terms—cynicism, energy efficient vehicle, environmental belief, environmental responsible behaviour

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Published

2020-05-18

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Section

Articles