A Study on Marketing Strategies Adopted by Health Care Sectors at Bengaluru for Attaining Competitive Advantage and Sustainability

Abstract

Suitable marketing strategies are indispensable for the survival of business organizations. In service sector, there is an intense competition among the players to sustain in the business and gain competitive advantage over others. In this research paper, an attempt is made to understand the marketing strategies adopted by Private health care sectors and their effectiveness. The paper also provides suggestions for effective implementation of strategies by Private health care sectors which help in ensuring sustainability and gaining competitive advantage.

 Keywords:Private health care sector, Sustainability, Competitive advantage, Marketing Strategies.