Use of Web 2.0 in Tourism Industry –Social Media Prospective

Abstract

Web 2.0 recent times played a significant role in collecting and sharing tourism information through different media. In this paper an attempt has been made to study the impact of eWOM with the visitor’s attitude for tourism destination. Word of mouth plays a promising role towards developing informative communication through use of Web 2.0 social media platform. Facebook is one of major eWOM medium as per the study. Paper is based on Empirical study by using descriptive statistics and correlation analysis. Pearson correlational analysis is applied to know the relationship between eWOM and visitors’ attitude and shows the impact on travel intention towards visiting to the eastern part of India. The paper concluded that the influenced communication of tourist and their experiences sharing (pics, videos) greatly affected and induced the visitor towards the particular destination. Thus, in turn eWOM and visitors attitude increases the flow of tourist to any such kind of tourist places. Information shared regarding beauty of tourism   Should influences travel decision. This paper is adding value to existing body of knowledge as well as tourism professional for making better social media strategies.