Future Acceptance of Online Sale of Medical Products in Indian Market

Authors

  • Ayush Kukreti

Abstract

The research is an attempt to understand the future acceptance of online sales of medical products in the Indian market. There has been a boom in the digitization over the past few years. There have been huge aggregators in the market like Amazon, E-bay, Alibaba group, etc. who have got almost every offline product to online platforms. The new entrant in this field are the pharmaceutical products. The research paper tends to understand the preferences and attitude of the respondents to buy medical products from online platforms through a cross-sectional exploratory study with the help of a personally administered survey. A total of 272 respondents completed the survey. 87.86% of the respondents used internet for shopping purposes but only 52(19.11%) have used it more than once to buy medical products online. Respondents were also asked torespond to potential benefits and disadvantages of online medical purchases through a 5-point Likert scale. Correlation of demographic characteristics and internet usage behavior was also evaluated. The online platforms are likely to be accepted in the future because the quality of such online platforms is trusted. Since there are no regulations to check if the products being sold are counterfeit or not, the authenticity of the newly emerging e-pharma companies cannot be established. However, the convenience linked to the online purchases is likely to positively influence the buyers once the online selling regulations are met.

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Published

2020-05-17

Issue

Section

Articles