MOOC: A Technology Adoption Using UTAUT Model at Public Universities

Abstract

MOOC is a national agenda in the institutions as it is addressed in the 11th Malaysian Plan in the Malaysian Education Blueprint. As it is considering new technology for us, a research towards its acceptance is essential. This study observed the adoption of MOOC deployment among students at selected public universities. A survey method was conducted in this research where data were collected from 350 respondents and then analysed using Smart PLS 3.0 version of software. The findings were collected using the Technology Acceptance Model. The result of the structural path revealed that the variables used in the proposed model supported the hypothesis conducted. It also shows that course design is significant to students use MOOC technology as a learning platform in teaching and learning. Contrary to the UTAUT, the impact of performance expectations on Behavioural Intention was negligible. This study would be helpful for the instructor and instructional designer explain the current situation of technology adoption of MOOC in formulating strategies to encourage the usage of these tools especially in the context of distance education and online learning.