Factors Influencing Perceived Usefulness of Educational Video Sharing Site for Screencast Tutorial Learning

Abstract

This study aimed to analyse psychological, social, technological and institutional factors in influencing students' acceptance of the use of focused educational video sharing sites. The Technology Acceptance Model (TAM) was used as a fundamental model in this study, and the extended model was built according to the needs of the study being developed. A series of software learning tutorial videos in screencast form was developed and uploaded to a focused educational video sharing site (Learn Software) developed for the purpose of this study. A questionnaire was used as an instrument to assess students' acceptance based on the original construct of the TAM model. This study was in a quantitative form with data collected from 294 students taking Multimedia (major and minor) studies from 5 Public Higher Learning Institutions (PHLIs). From the multiple regression analysis conducted, it was found that psychological, social and technological factors have a significant connection with the students' perceived usefulness towards focused educational video sharing sites, while institutional factors were not significant. In conclusion, the findings of this study can benefit the educational institutions, students and instructors as well as video sharing site developers in understanding students' behaviour on accepting and using the new technology introduced.