A Study of Revisit Intention: Beach Image, Beach Uniqueness, Beach Authenticity, Attraction and Satisfaction in Lombok Beach Nusa Tenggara Barat

Abstract

This study aims to examine the effect of beach image, beach uniqueness, beach authenticity, attraction, and satisfaction on revisit intention on beaches in Lombok, West Nusa Tenggara (NTB). The research used primary data derived from the questionnaire respondents of the Lombok tourist. The sample in this study amounted to 288 respondents. This study using a non-probability sampling method with a purposive sampling approach and the method used in analyzing data in this study using SmartPLS 3.0. The empirical result of the study show that beach image had a positive effect and significant to satisfaction, but beach image had a positive effect and not significant to revisit intention. Beach uniqueness had a positive effect and significant to satisfaction and revisit intention. Beach authenticity had a positive effect and significant to satisfaction and revisit intention. Attraction had a positive effect and significant to revisit intention, but not significant to satisfaction. , had a positive effect and not significant to revisit intention.