Structural Model for Urban Tourism in the Pattern of Twin Cities: Nakhon Phanom Province, Thailand

Abstract

This article aims is to create a structural model for urban tourism in the pattern of twin cities Nakhon Phanom Province, Thailand. This research is using Structural Equation Modeling (SEM) by AMOS program to develop structural model of the factors influencing urban tourism and the pattern of twin cities. The data were collected from 400 samples from tourists visiting Muang District, Nakhon Phanom Province, Thailand. This study formulated a final structural model according to the tourist opinions from Muang District, Nakhon Phanom Province, Thailand, as the external environmental factors consisted of the following 2 components: 1) Political Legal Environment and 2) Ecological and Natural Environment.  The internal environmental factors consisted of the following 2 components:1) Tourism Enterprises and Infrastructure of Tourism and 2) Tourism Resources. The twin cities model included Events and Infrastructure.