A Study of Factors Influencing Consumers' Preferences towards Jewellery Products in Gujarat

Abstract

In India, jewellery had extraordinary significance, in light of its habitual and esthetic worth, itwas not utilized simply to embellish, yet additionally went about as a range of the jewellery in  a store, denoted the celebrations of the life, implied prestige, gave decency and denoted the personality of a wearer, social foundation and each and every phase of the life, starting from the baby shower to the rituals after the death.The jewellery business is an ever-developing business in the developing nations like India regardless of monetary or social changes. In spite of the fact that the Jewelry buy particularly brilliant Jewelry is accepted to be a basic venture and for distinction instead of for decorating reason. This study endeavors to inspect and portray the purchaser buy inclination and conduct of buyers in purchasing process. The exploration work was finished with 480jewellerypurchasers in the state of Gujarat.