Dyadic Relationship Analysis of Work Fulfilment and Employee Loyalty Behaviour

  • S. Annie Priyadharshini, J. Clement Sudhahar, V. Lawrance


The Coimbatore city is surrounded with numerous industries. The clothing production, automobiles, water pump productions and spare parts for various units’ stands as a backbone for the rise of Indian economy. These industries give lot of job opportunity for people based on education level and technical skills.  Even though there are more job opportunities employee retention is the major concern for all the sectors. Hence work fulfilment and employee loyalty behaviour plays an important role in this regard. Statistical technique: Multiple regression analysis is used in this study to find the variables which influence the loyalty behaviour of the employees.