Does Product Quality Influence the Market Share Index of Telecom Firms? Empirical Evidence from Nigeria

Abstract

Many of the researchers and authors use to believe that it is the external environment that exerts pressure on the performance of a given company in any given market, rather it was easy to believe because most of the researcher use to assume all the companies in a given market at the same level and the same belief continues even for the industry. This present study analyzes the impact of product and quality differentiation on the market-cap. of the respective telecom companies in Nigeria. This is a primary data based study and the respective respondents are the employees from managerial level of the selected companies. Descriptive statistics and Z-test is used to evaluate the data. SPSS Ver. 20.0 is used for analysis.