A Confirmatory Factor Analysis for Customer Perception toward Sustainable Business Model for Passenger Cars

Abstract

This study helps to find various indicators related to the traditional car business model using exploratory and confirmatory factor analysis. The purpose of this study is to focus on the factors which relate to the level of satisfaction and belief of consumer regarding Indian car business model. For this, a research tool is developed and surveys of existing car customers were carried out. The data is analysed to understand the related factors by employing exploratory factor analysis and confirmatory factor analysis. The factor analysis results showed that the four latent factors can be considered prominent, defined as the impact of agility, unorganized secondary market, environmental issue, and eco-leasing. Therefore, the four main factors extracted will relate to the customer perception about an existing business model widely employed in the Indian market along with the customer perception about a new business model based on the concept of Eco-leasing

Keywords: Factor Analysis, Indian Car Business Model, Environmental Issue.