Mediating Effect of Safety on Investment Intention and Investment Behaviour

  • K. Sathiyamurthi, U. Madhanrajan


Investor’s may hesitate to take sound investment decision and this may applicable for various types of investors. This research helps to find out how safety mediating effectively on investment behaviour with investment intention. Primary data is collected from 96 investors with the help of questionnaires. This study hypotheses tested admitting PLS method. Finally, research explored that there is a positive relationship between investment intentions on investment behaviour positively mediating by safety. Hence the proven relationship helps the investors making right attitude/decision with respect to investment.