A Research on Consumer Satisfaction Towards Social Media

Abstract

The use of social media becomes the part of everyone’s life which satisfies the need of the online users. People used to prefer social media in buying process. The Revolution in Digital life has given way for marketing where marketers use social media in attracting customers by promoting their products. An effort made in this paper is to know social media’s reach in online and decision in buying of the customers. This study is based on statistical research design to describe the data collected from the users of social media