Effective CSR: A Cross-functional Perspective

Abstract

Purpose:

• To understand the CSR strategies in the legal regime
• To explore the need of cross-functional approach in CSR

 Methodology:

The questionnaire survey,using the standard measurement scales with slight modification, is conducted. The convenient sampling technique was used. The data analysis is done by using the SPSS V20.

 Findings:

There is a significant influence of cross-functional performance on the CSR effectiveness for the companies.

The Cronbach Alfa for the data is moderately acceptable.

 Managerial Implications:

The cross-functional approach, when used in CSR, is instrumental in building the team spirit and it enhances not only the team performance but also the CSR effectiveness.

 Scope for future work:

The cross-functional aspects of the NGOs involved in taking up the CSR activities for the companies may also be studied.