Puzzle of HR Management and Job Crafting in Public Sector Banks in Kannur District, Kerala

Abstract

Indian banking scenario has radically changed due to the modifications and modernisation in its operations, policies. The conventional practices and approaches totally vanished and Indian banking entered a new phase with new concepts and approaches which are befitting to the present global environment, just after the introduction of Liberalisation Privatisation and Globalisation. Counter based transactions are reduced and digitalised non-cash transactions are dominating left, right, centrally in Indian banks. Scheduling of timing in operations of banking has now totally vanished. 24x7 now becomes a criteria for operation and has become an essentiality for the survival and success of banking business all over the world. In this competitive markets banking institutions success are determined on the basis of information technology enabled operational facilities. The world wide connectivity brings the customers from a global spectrum and creates a new phase for modern banks and banking operations. The dominance of IT in the banking industry is such that it is the major critical factor that determines the banks to be opted by customers. This automatically burdens the responsibility of the human assets who are shouldering the entire activities. Demarcation of time for job performance and addressing the requirements of family life is now a complex and complicated issue in this sector which is visibly  impossible due to the changes happening in the banking business. The end results are faced by the employees in their day to day life and their declining performance at work. In this juncture, stress will be the outcome in their routine life. Stress arises due to dissonance between occupational demand and employees capacity. This gradually creaks into work life balance of an employee.  The consequence of all these imbalances vary from employee to employee based on their age and gender which further complicates the responsibility of the HR management of banks. A microscopic study of this is essential for identifying the right approach for the smooth functioning of banks which are operating in this highly competitive financial sector. Thus, the current study among 127 employees, by way of multi stage random sampling method from public sector banks in Kannur district of Kerala.