Analysis of the Competitive State and Medium-Term Development Strategy of Mature Industry Companies

Abstract

The description of the standard methods of determining the competitive advantage of the company has been given by the authors in the theoretical part of the article.The assessment of the competitive advantage of Exxon Mobil has been carried out on this basis then: the political and legislative conditions under which the company operates have been analyzed. The authors have identified the leading companies in terms of total business value and profitability in the analyzed industry, which hashelped to identify the nearest competitors. The analysis of the current position of Exxon Mobil hasshowed that the company operates in a market where there is aninfluence not onlyon intra-industry competition, but also on an actively changing external macro environment. It has been concluded that the analyzed company is carefully monitoring these factors and adapting its strategy, moving away from the role of just a mining company to the production of high-value products, which allows to faster response to changing consumer demand and equalize the volatility of profits with sharp price hikes in the world energy market.