Business Performance Indicators in International Tourism: Measuring Growth Systemically and Adequately

(Thailand Case Study)

Abstract

Abstract:
The presented here research stems from the author’s understanding of the quality of business activities in the sector of international tourism which is seen here as a combination of organizational properties. In the course of a tourist service provision these properties predetermine the capacity of a market subject to guarantee high quality and sufficient efficiency in the context of self-development. The study also provides author’s own recommendations on modernization of the system of business performance indicators for tourist enterprises specifically. Special attention has been paid here to such indicators as financial results of business performance, entry to new tourist markets and innovative potential of enterprises.