Naming: The Technology of Creating a Name in the Language

Abstract

This article explains the goals, objectives, and linguistic foundations of naming technology, requirements for names, semantic-functional properties of names, gives information on the national and cultural aspects of creating names in the Uzbek language. The names given to production, trade objects, products, their brand must not only contain information about the product, but also reflect the national-cultural views and visions of the language owners, by the name it was concluded that it is desirable to form an idea of the most important product-specific aspects in human thinking. At the same time, recommendations were made on technological mechanisms of creating names. The names of the national language models were developed on the example of Uzbek.