Customer Analytics Improves Banks Performance: A Descriptive Study of Analytical CRM among Private, Cooperative and Nationalised Banks

Authors

  • Jayashree S. Patil

Abstract

The goal of the research is to study the functioning of customer relationship management techniques This paper mainly focuses on use of various analytics used in CRM that can affect business development of private, public and nationalized banks. This study also proposed an integrated model for Analytical CRM which will improve business of banks.

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Published

2020-04-13

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Section

Articles