An Analysis on Job Seekers Perception and Behavioural Intention towards Online Recruitment Portals in Chennai City

Abstract

Today’s Web has fashioned a global market in to e-Commerce market due to incredible hasty development into users of the Internet. Technology has made a tremendous development in job market as evident online employment provides an effectual channel to aid the toning between job searchers and recruitment purposes. The progress of Web technology the last few decades has resulted in its rapidly amplified use for both hirer and job seekers. Over the last quite a few years has altered the way companies? conduct of business behavior, with the actions of human resource management. Objective is to find the perception of job seekers on job portals and to analyze the behavioral intention of the Job seekers towards online portals. Primary data was collected from a variety of persons. The respondents were current college student, Government and Private people who previously on job. A data of 50 were collected from in and around Chennai. It is seen that significant and insignificant relation found with information content quality, interactivity, trust, cost and ranking, ease of navigation, habit, attractiveness and effectiveness. In the present study , the Cronbach’s Alpha co-efficient of reliability was found based on primary data of the present study and the overall reliability of the study stands good as 0.857 (85.7%).