Green Marketing in India

Authors

  • Nisha Nandal
  • Naveen Nandal
  • Ritika Malik

Abstract

As we all know that pollution level is increasing day by day and there is a need to take some action against it. Now a day’s consumer are also aware about the Environment condition & want to buy those products which are less harmful to the society and also want to connect with the Organization using Green Marketing. This results in a trend of green marketing used by the Companies as one of the strategies implemented to gain profit and protect the environment. Green marketing is used for environment friendly products that are considered to be green like low power consuming electrical appliances, organic foods, lead free paints, recyclable paper, and phosphate free detergents. This paper helps us in imparting knowledge about the Effects of Green Marketing on Consumer behaviour & Satisfaction and Environmental safety, its impact in Textile and Automobile industry.

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Published

2020-04-11

Issue

Section

Articles