Visitor Management Strategies In Nature-Based Destination: A Case Study In Djuanda Forest Park, Bandung, Indonesia

Abstract

The North Bandung area is a protected and cultivated area that has very high tourism potential, especially in the Djuanda Forest Park area, which is located in most of Bandung Regency and Bandung City. Abiotic, biotic, and cultural resources possessed by Djuanda Forest Park are attractive factors for tourists to visit, this is a reference for the manager in conducting a visitor management program for the sake of creating tourism supported. This study was designed to discuss the application of visitor management strategies that can be formulated in the right program for managing visitors in Djuanda Forest Park. This study uses qualitative analysis with unit analysis of variables and indicators of management of tourist destination visitors. The method of collecting primary data is through observation and interviews, while secondary data collection is done by means of a desk study. Data analysis used the method of content analysis and descriptive qualitative analysis. The number of tourists, the intensity of use, the density of use, and carrying capacity, can help in increasing the effectiveness of the programs carried out by increasing anything that must be improved. The agreed results contributed to the management of Djuanda Forest Park in creating sustainable tourism