A Comparative Study on Brand Equity, Brand Image, Brand Trust, Customer Satisfaction and Repurchase Intention

Abstract

This comparative study focuses on determining the consumer’s preferences towards a particular brand based on customer satisfaction and repurchases intention by examining factors such as brand trust, image, and equity. We made our study on mobile brands that consumers mostly prefer to buy. Our study includes testing the brand factors based on physiological factors such as age, gender, and employment status with the help of statistical findings. The results obtained to aid in predicting the changing consumer preferences and the future sales of a particular brand. Many companies benefit from this study as it helps to achieve their sales target by providing a means to long term profit plan.