A Systematic Literature Review of the Social Impact Theory among Young Adults on Social Network Sites

Authors

  • Naser Alkhateri
  • Azlinda Azman

Abstract

This paper presents a systematic literature review (SLR) on the social impact forces of number, strength, and immediacy among young adults on social media platforms. The SLR was conducted in May 2018 and focused on papers published over the last five years (2012-2017). The paper considers peer- reviewed journals, with main interest in the young adults' tendency to be influenced as they engage in online social networking. The quality criteria and contexts of the papers are also presented followed by a qualitative analysis of selected papers. Insight established through the selected papers helped observe the overall orientation and effectiveness of these social impact forces in achieving a change in behavioural outcomes among young adults, within virtual spaces.

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Published

2020-04-06

Issue

Section

Articles