Investment Avenues of Households in Rural Areas

Abstract

Investment is meant for future gains, to meet unexpected emergencies and to fulfill financial goals. People have been investing because of these reasons especially, but there are numerous alternatives available to them depend on their objective. Financial literacy is essential to invest our hard earned money, certain number of researchers found that knowledge about finance is varied from citizen to citizen based on their residential status, urban area citizens have better knowledge compared with rural area citizens. Households in rural areas have a thought of investing their savings in a profitable, safe and more liquidity instruments. Numerous avenues have been avail to everybody but need and objective decide where to invest and how much to invest. This study focused full attention towards investment avenues of households in rural area.