Effectiveness of Augmented Reality on Consumer Shopping Experience with Reference to Eyewear

Abstract

Smart glasses are demonstrated to be one among the advanced figuring gadgets that join the people and machines with the assistance of Innovation and communication Technology(ICT).As of late, it's seen that smart glasses have been used in the clinical and gaming applications.Be that as it may, the highlights of smart glasses can contribute its services in different fields as well. Right now, study is done to investigateto explore the effectiveness of augmented reality on consumer shopping experience with reference to eyewear. Advancements made in the field of technology are applied to businesses to increase sales for brand building, so by enhancing human perception of reality with this application through contextualization of individual objects that we come across in the real world with their virtual matches so on to make the real objects more engaging and appealing.The most common application of AR is a virtual changing room - e-businesses showing their items by means of portable/web cameras as a 3D projection on an individual.This paper centers around the impact of augmented reality on the shopping experienceof the customers, the outlooks(attitude) of buyers towards Augmented Reality in relation to purchase of eyewear products and services.In the examination, most highlights were seen as in favour, with the prerequisites for shopping eyewear products. The results show that AR provides customer engagement by resulting in favourable shopping experience compared to the traditional shopping.