A Study on Influence of Marketing Mix Dimensions on Performance of Shopping Malls

(With Special References to Kerala’s Selected Shopping Malls)

Abstract

The retail division specifically shopping centers shapes a basic component of a network's monetary and social welfare. It gives customers items assortment; esteem for cash, accommodation and recreational administrations. Anyway the part is presented with difficulties of serious challenge and complex customers' conduct. The reason for the investigation was to set up the impact of showcasing blend measurements on execution of shopping centers. The particular destinations included seven promoting blend measurements for example item, spot, cost and advancement, individuals, physical proof and procedure which framed the autonomous factors. The customers' buy choice a yield of purchaser conduct was consolidated to take a directing impacts between the showcasing blend measurements and shopping center execution.