The development of competency in ICT for small and medium sized enterprises in Nakhon Si Thammarat province.

Abstract

The purpose of this research is 1) to study the components and ICT competency of the SME entrepreneurs in Nakhon Si Thammarat province. 2) Study of ICT competency for SMEs entrepreneur in Nakhon Si Thammarat Province. 3) Developed ICT competency for SMEs in Nakhon Si Thammarat Province. The samples were SMEs entrepreneurs in Nakhon Si Thammarat Province. Is the specific data of the juristic person group from the database of small and medium-sized enterprises of OSMEP. The sample group was selected by a purposive sampling method consisting of 25 people. The statistics used for data analysis are the consistency, training course efficiency, the mean and standard deviation. The research found that ICT Competency for SMEs entrepreneurship consists of three aspects: knowledge, skills and attitude. taken to analyze the competency gap between competency is real with the competency that should be of SMEs entrepreneurs in nakhon si thammarat province accommodation group. Shows that the competency that must be developed are 1) Multimedia communication via mobile phone 2) Use of application / office program. Used the above information to develop a Web-based Training. Which is training through the internet By using Adobe Captivate 8 as a development tool. So that entrepreneurs can learn by themselves. The researcher then developed the Web-based Training as a model for practice guidelines to review knowledge with the content and quizzes before-after study. The trial was used with SME entrepreneurs in Nakhon Si Thammarat province. The accommodation sector has tried to use the prototype of the information system to improve ICT competency. Which has the result of satisfaction evaluation with the developed information system prototype is High level ( ? = 3.85, S.D. = 0.58)

 Keywords— ICT Competency, SMEs Business Entrepreneur, Web-based Training.