Research on Evaluation Index System for Information Experience of B2C E-Commerce Consumers based on Samples of Chinese Consumers

Abstract

As e-commerce develops rapidly in different countries in recent years, the online retail market continues to expand its scale, which is particularly prominent in China. Meanwhile, as new network information technologies continue to be developed and applied, diverse contact points and experience environments are provided for online shopping of consumers. This research, based on the media richness theory, started from the essence of commercial transactions to focus on consumer experience from the perspective of information. Combined with previous research results and implications, this research proposed and designed an initial measurement scale for the evaluation indexes of consumer information experience and used the statistical analysis tool SPSS 23.0 to test the reliability and validity. Finally, it constructed the evaluation index system for information experience of B2C e-commerce consumers with five dimensions, namely information display, information interaction, information incentive, information support, and information personalization, which provides a beneficial attempt for further research on consumer experience.

Keyword: B2C e-Commerce, Consumer Experience, Evaluation Index, Information Experience