A Study on Gender Difference in Investment Preference among Bank Employees

Abstract

Savings and Investment is one of the area where the gender difference in behavior would be considered important. Investment is the employment of funds on asset with the aim of earning income or capital appreciation by considering various attributes. This paper attempts to lookout how men and women in the Banking industry differ in their individual investment preferences.For the purpose to find out how investment preferences of men and women differ towards Investment Objectives, Investment Preferences among eight investment avenues, preferred investment time horizon and Source of investment, Garrett Ranking Analysis was carried out. The present study emphasizes on factors that influence investment behavior of men and women and also to perceive Is there difference in their Investment Objective, Preferences, Avenues, Tenor and source of investment. The motive behind the study is to ascertain if gender can really impact the financial decisions and also to ascertain the patterns of Investment and preferences.