Factors Influencing Consumer Purchase Decision Based on Pricing in Chennai

Abstract

Nowadays organizations are increasingly worried on individual purchaser conduct. It causes them to yield data about how the purchasers think, feel and pick their items. Each individual is shopper. Shopper conduct is the investigation of the procedures included when individual or gatherings select, buy, use, or discard the item, administration, thoughts or encounters to fulfill needs and wants factors influencing buying choices of the buyers and explicit goals were discover the pay dimensions of the buyers, purchasing conduct, and furthermore found emotional components and target factors which spur purchasing conduct, for example, singular elements, last customers, value, quality and trust towards buying condition. With the expanding competition producing firms and analysts have concentrated increasingly more on clients and their inclinations and in this manner new parts of what decides client's decisions are uncovered each day. One of these inclinations is related to client's impression of item and cost of the items .This research investigates about the factors influencing consumer purchase decision based on pricing. The research has collected data from 1830 respondents by simple sampling method. The research is an descriptive research. The research tools are independent t test, chisquare, and ANOVA. Independent variables are gender, educational qualification, age respectively. Price and Quality is one of the important factors to influence the purchase decision of consumers in market. Consumer behaviour is the examination of how people buy, what they buy, when they buy and why they buy.