Consumer Behaviour towards Cigarette Smoking in Kolkata Region Knowing the fact its Injurious for Health: A Case Study

Abstract

Increasing consumption of cigarette is a concern for the health status of Kolkata people. In this context, following study is evaluative for predicting the factors that are influencing people to be accustomed a definite purchasing behavior. Accordingly, brand loyalty plays a major part in creating specific cigarette buying behavior. From this perspective, researcher has gone thoroughly through this research process by taking into account research aims, objectives and research hypothesis. In addition to this, peer theoretical concerns have been considered for allowing the researcher appropriate understanding of buying behavior of cigarette smokers. SPSS-based statistical data analysis is being conducted in this study based on survey responses being formed taking into account 25 respondents from different demographics of Kolkata population.