Consumer Perception towards Online Grocery Shopping in Chennai

Abstract

Online grocery shopping is increasing as new players have entered the market. Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine that displays the product's availability and pricing at different e-retailers. It is also known by different names such as E-shopping, e-web-store, e-store, online store, or virtual store. Most of the people like to choose an e-shopping website based on their home country as it ensures product safety and takes little time to deliver the product. This article explains that the organizations are carried out their sales campaign program by using networking sites.  The scope of study was limited to Chennai. The sample study was confined to 100.Statistical tools such as Percentage Analysis to scrutinize the demographic profile of the respondenst and Multi-variate analysis (Factor Analysis) to reduce the number of variables into few factors.