Conflicts of Selecting Mutual Fund based on Awareness and Preference to Conclude the Utilization and Perception Level

Abstract

Nature of human is to earn and save money, in many ways to construct the wealth and to increase the standard of living, life style. Basic need of universe is to earn money and to invest the same money to double or triple up the money. There are two types of investment short term (within 1 year) and long term investment (more than 1 year). In past decades popular investing methods are based on gold, LIC policies, bank and post office deposits etc. Investing in mutual fund became the most popular and came into existence, because of low risk, ownership, easy exit etc. The research is based on conflicts of choosing best mutual funds based on awareness and preference to conclude the utilization and perception level of investors. Sample size of the study is 600, the research questions are batched in 4 groups.