A Study on Consumer Online Ratings-Reviews and its impact on Consumer Purchasing Behavior

Abstract

This study is examines the impact of online reviews on new products sale for the customers. The online shopping is a form of e-commerce which allows its consumers to buy the product directly from the seller through the online service of internet. Based on the reviews of end users, a new customer gets an idea to purchase a product before shopping. The online reviews can be functioning both as informants and also as recommenders, which is important in making purchasing decisions and also for product sales. It can be done with its official website in which the consumer are allowed to enter and search a relevant product for shopping.