Customer Perception on Online Marketing with Special Reference to Chennai

Abstract

Online marketing may be a set of tools and methodologies used for promoting products and services through the web. Online Marketing (otherwise called emarketing, web promoting, or advanced showcasing) is a comprehensive term for advertising items and additionally benefits on the web – and like some comprehensive terms, web advertising implies diverse things to various individuals. Online marketing includes a wider range of selling elements than traditional business marketing thanks to the additional channels and marketing mechanisms available on the web .An online nearness is critical to helping potential customers and client discover your business - regardless of whether your business is little and nearby. The main aim of study is to understand about online marketing.The study has used 1830 respondents for the purpose of understanding their views on Online marketing system. Chi square, Independent sample t-test and ANOVA were the statistical tools used for the study and has used Descriptive type of research. Through the study, it is found that usage of online marketing is based on educational qualification of the respondents.It shows that the domain of online marketing is based on gender and also that satisfaction towards the categories of branded products is based on monthly income of the respondents.